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Blogging is quite an interesting topic for a lot of people. Some love it, others hate it. It’s that kind of online exhibitionism that many will stay away from. But. to others, it’s that opportunity to get thoughts and words and expertise out into the world. And if you have a business, it’s essential that you see blogging as the latter. Even if personally you see it as the former, if you want your business to succeed, you know that you need to be comfortable with self-promotion. And blogging is a cool tool for that. When you’re thinking about growth and taking your business to new levels, you absolutely need to make sure that you're exploring all of the different angles that just might work out for you. Blogging is one of them. So, to help you work out whether blogging might just be the one, let’s take a look at why it matters.
Obviously, I'm all for blogging as it's my job. I love to have the ability to express my own opinions on topics and to also companies grow their own business. Having the flexibility of where I work, and when I work is very important to me and my lifestyle.
It’s A Marketing Platform
To start with, you really do need to realize that a blog is another marketing platform that every business should consider. It’s not just a fluffy thing that wannabees are doing. It’s a real and effective tool for marketing. It can help to share your brand and form your corporate identity. And if you’re wondering what is corporate identity, then this is something that you will want to work on first. But in short, you are going to find that blogging aids in the brand-building process.
Content Creation Is Key
You’ve probably heard that content is key – because it’s integral for SEO (as we will discover in the next point). But content creation is also essential for your social media. If you want to direct customers back to your site, write a blog post that will engage them and encourage them to explore the rest of your website. Simple.
It’s Great For SEO
Another huge plus here is that you will get a ton of SEO benefits from blogging. You’re also able to make sure that your website is optimized for search with your blog content. For a lot of businesses, this will be the sole reason that they have a blog. But for some, it’s just another bonus that goes along with blogging for business.
It’s An Authoritative Platform
From here, you can also use your blog as a platform to establish your authority in your field. If you want to be an expert or thought leader, then get your expertise and opinions out in a blog and share it.
It’s Another Area Covered
But then also, if you want to make sure that you’re really pushing your business to the next level, and that you’re able to really grow what you’re doing, you need to blog. Because without one, you’re leaving cards on the table. You’re just not maximizing on all that you could be doing. So, here, you’re going to want to see blogging as something that you get to do to tick a box. A way to make sure that you’re catering to your audience that wants to read what you have to say. It’s just apart of the modern marketing toolkit.
What are your thoughts on blogging?